Zaha Hadid's signature (like Nordpark and Heydar Aliyev Baku), the flowing curves, the tented structure, the 'adjacency' (not disturbing the old and going with the new), a word Zaha Hadid liked (with 4 discreet fixings acording to Hugh Pearman, 2013), nominally not touching the old building, the former magazine (tastefully conserved and upgraded with added facilities), the use of light, transparency, fun, café and bar facilities